Xtremepush Partners with Kambi to Enhance Player Engagement

Xtremepush, a provider of CRM and loyalty marketing solutions powered by AI, has entered into a significant partnership with Kambi to enhance player retention through personalized experiences in the sportsbook sector.

Under this agreement, Kambi will integrate Xtremepush’s unified solution into its Kambi Engage ecosystem. This integration will allow Kambi to deliver targeted communications and gamification at scale to its operator partners, utilizing live behavioural and betting data.

Xtremepush’s all-in-one customer engagement platform includes real-time CRM marketing and free-to-play (F2P) solutions designed to support operator growth by attracting new players and increasing lifetime value. These capabilities are expected to help Kambi’s operator partners enhance player retention and engagement globally.

Kambi, known for providing premium sports betting solutions, serves a network of over 40 operators across six continents, including notable names such as Bally’s Corporation, BetPlay, KTO, LiveScore Group, and Rush Street Interactive.

This partnership underscores Xtremepush’s ability to scale its offering to meet the needs of large industry players, demonstrating its commitment to delivering impactful retention strategies for high-volume operators.

Tommy Kearns, CEO at Xtremepush, said: “Kambi is one of the leading sportsbook providers in the industry, renowned worldwide for delivering unrivalled experiences for operators. We are pleased to deliver our AI-driven engagement and gamification tools to enhance the user experience of its network further as we both pursue more international growth.”

Erik Lögdberg, Managing Director at Kambi, said: “We are thrilled to welcome Xtremepush to the growing Kambi Engage ecosystem. We remain committed to empowering our partners with the tools they need to deliver a superior betting experience for their customers and this collaboration gives our Turnkey Sportsbook partners even greater scope to differentiate through a range of engaging products and solutions.”