StarGames Launches New ‘Let’s Be Honest!’ Marketing Campaign

Greentube’s German iGaming brand, StarGames, has launched its latest 360° marketing campaign titled ‘Let’s Be Honest!’ (in German, “Jetzt mal ehrlich!”). This campaign highlights both the excitement of winning and the reality of potential losses in online gaming, addressing a topic that is often underrepresented in traditional iGaming advertising.

At the heart of the campaign is a TV commercial that humorously reflects the quest for the perfect win line through relatable everyday situations. The message emphasizes the enjoyment of the game, the acceptance of risk, and the thrill of winning, while dispelling the myth of making quick, easy money through gaming.

In addition to the TV spot, the campaign will extend to streaming and digital advertising platforms and is set to run for several months. Developed in collaboration with the creative agency &US, the campaign also represents a broader repositioning of the StarGames brand.

“We are aware that gambling is a topic that some people prefer not to discuss,” explained László Pados, Brand Manager of StarGames.

“That’s why, as a leading German iGaming brand, we feel responsible for addressing all aspects of this form of entertainment more openly. With ‘Let’s Be Honest!’, we also want to emphasise that our company philosophy is clearly aligned with the guidelines of the 2021 State Treaty on Gambling – enabling us to offer top-class entertainment in a protected environment and contribute to curbing the black market,” said Pados.

“We are very pleased with how the collaboration with &US has evolved – from the unique campaign concept to the final TV spot. ‘Let’s Be Honest!’ stands out from more common themes in gambling advertising and is a significant step to help our brand gain more visibility nationwide,” added Gaelle Peleus, Marketing Manager of StarGames.

Sebastian Strobel, Managing Partner of &US, said: “Let’s be honest, working with StarGames has been a lot of fun, from developing the new positioning to implementation. This is also reflected in the new campaign.”