Stake Partners with Street League Skateboarding for 2025

Stake, the online igaming operator, has entered a global partnership with Street League Skateboarding (SLS), a professional street skateboarding league. The agreement sees Stake named as Presenting Rights Partner for several events during the 2025 SLS Championship Tour, including SLS Miami, the Santa Monica Takeover, and the Super Crown event in São Paulo this December.

As part of the collaboration, Stake branding will be visible across key skate park features and broadcast segments throughout the tour. The integration extends to SLS’s digital and social platforms, with Stake featured in dedicated content formats such as the “What’s at Stake” event previews and the Game of S.T.A.K.E., a spin on the traditional Game of Skate featuring professional skaters in competitive challenges.

Stake will also sponsor SLS’s annual Trick of the Year competition, which invites global submissions from skaters aiming to earn the title and associated prize. Winners will be announced later in the year.

This move follows Stake’s broader marketing strategy of aligning with high-profile cultural and sporting properties, combining its igaming platform with global entertainment formats. The partnership reinforces the convergence between igaming, digital content, and alternative sports.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”