Stake and Kick have been announced as the main sponsors of Betandeal Fight Night, a live event scheduled to take place on 10 February at the Upper Arena in Rio de Janeiro. The event is positioned as a live entertainment format bringing together creators, tipsters and industry figures from across the igaming sector.
According to Betandeal, Fight Night has been developed as a complementary experience to the Betandeal Awards, extending the brand beyond a traditional awards ceremony and into a live, in-person format. The concept is intended to add a new layer of entertainment and community engagement within the igaming ecosystem, combining live action with brand activation and audience interaction.
The involvement of Stake and Kick as headline sponsors reflects the increasing overlap between igaming, digital content creation and live entertainment. Both brands will have a visible presence throughout the event, with on-site activations designed to integrate sponsors into the overall experience rather than positioning them solely as external partners.
Betandeal said the sponsorship arrangement reinforces Fight Night’s role as a platform for industry-led entertainment initiatives, where igaming brands, creators and audiences can interact in a physical setting. The event is expected to attract a mix of industry professionals and online personalities, aligning with broader trends in igaming marketing that place greater emphasis on experiential formats and community-driven engagement.
With the event taking place in Brazil, a market that continues to draw attention from the global igaming industry, Betandeal Fight Night adds to a growing calendar of sector-focused events in the region. The sponsorship by Stake and Kick underlines the continued interest among igaming and digital platforms in alternative brand-building opportunities that combine live entertainment, creator culture and industry networking.
“Having Stake and Kick alongside us as main sponsors of Betandeal Fight Night is a powerful validation of our vision,” said Joaquín Gago, CEO of Betandeal. “It reflects the confidence that leading global brands place in Betandeal and in our ability to create new formats that connect the industry with entertainment in a meaningful and authentic way.”
“Betandeal Fight Night is not just an event; it’s a statement,” added Gago. “It represents our commitment to pushing boundaries, elevating industry experiences and building platforms where innovation and community come together. Partnering with brands like Stake and Kick allows us to take that ambition to the next level.”
