Sportingtech Integrates BetMakers’ Horse Racing Solution

Sportingtech, a multi-award-winning iGaming provider, has announced a strategic partnership with BetMakers Technology Group (“BetMakers”), bringing BetMakers’ comprehensive horse racing solution to its platform. This integration will enable Sportingtech to deliver an enhanced horse racing experience to both existing and new operator partners.

BetMakers, known for its advanced horse racing technology, offers a turnkey solution tailored to meet the diverse needs of the betting industry. The integration will allow Sportingtech’s operators to access a vast array of horse racing markets, featuring over 300,000 racing events annually, real-time data feeds, embedded video, and a user-friendly interface that improves the overall betting experience.

This move aligns with Sportingtech’s ongoing strategy to continually expand and innovate its product offerings, ensuring operators can provide engaging content to their customers. With BetMakers’ horse racing technology now integrated, Sportingtech is well-positioned to offer a dynamic betting experience that caters to the specific needs of its global partners.

Tommy Molloy, Chief Product Officer at Sportingtech, said: “The integration of BetMakers’ horse racing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our already robust platform’s offering. Horse racing is a globally popular sport, generating over $115 billion in revenue each year, and we are excited to provide our partners with access to this dynamic vertical. This partnership underscores our commitment to delivering the best-in-class solutions that meet the evolving needs of our clients and their players.”

Joey Carroll, Director of Business Development & Partnerships for BetMakers, remarked: ”BetMakers is delighted to work with Sportingtech to offer betting on racing from around the globe through their award-winning platform. Our highly flexible Embedded Solution will deliver fixed odds and tote betting on racing, powered by BetMakers’ best in class wagering engines, expert managed trading services, unmatched global pool commingling capabilities, and enhanced tools for user engagement including our new racing form and content services from RACELAB. We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms.”