Splash Tech and Rootz Partner to Introduce FTP Games on Wildz Sports

Splash Tech, a prominent provider of free-to-play (FTP) solutions, has entered into a strategic agreement with Rootz, a leading operator group, to integrate FTP games into its Wildz Sports brand. This collaboration aims to enhance user activation and engagement through innovative gaming experiences.

The partnership leverages Splash Tech’s integration capabilities with sportsbook platform provider Altenar. Under the agreement, Wildz Sports will feature a range of daily and weekly FTP games directly integrated into its sportsbook platform. These games, including Daily Predictor and Pick 6 contests, will encompass a wide array of sporting events such as football, ice hockey, cricket, rugby, and US sports.

Splash Tech’s FTP games on Wildz Sports will include features like betslip deeplinking, designed to optimize conversion rates by seamlessly integrating gaming and betting experiences. This integration aims to provide Wildz Sports users with interactive and engaging content that complements their sports betting activities.

Splash Tech’s FTP technology is renowned within the industry for facilitating swift product launches, seamless user onboarding, and the delivery of tailored content that resonates with diverse audiences. This partnership underscores Splash Tech’s commitment to enhancing operator offerings with compelling, audience-specific gaming solutions.

The collaboration between Splash Tech and Rootz signifies a strategic move to enrich the Wildz Sports platform with innovative FTP gaming experiences. By integrating these engaging games directly into the sportsbook environment, Wildz Sports aims to elevate user engagement and expand its appeal among sports enthusiasts and bettors alike.

Adam Wilson, CEO at Splash Tech, said: “We’re very happy to agree a deal with Rootz to elevate its exciting new Wildz Sports brand with a series of FTP games that will stimulate activity among customers.

“Our platform partnership with Altenar enables us to be very flexible and agile when it comes to delivering these products across multiple sports, to encourage repeat play and to make it as easy as possible for players to go on to place real-life bets on their selections.”

Mark Simmonds, Head of Sports at Rootz, said: “Splash Tech has carved out a niche in the market by providing high-quality FTP games that engage with a wide cohort of customers.

“It’s pleasing to have agreed a partnership whereby we will be able to roll out these games on a regular basis, driving engagement and loyalty within the Wildz Sports brand.”