SpinQuest Partners with ICONIC21 on Branded Live iGaming Studio

SpinQuest has entered a new strategic partnership with ICONIC21, an emerging iGaming content provider, to develop a dedicated branded social live casino studio. The agreement aims to enhance SpinQuest’s live casino offering while aligning closely with its brand identity and long-term growth objectives.

The studio, which will debut with branded Blackjack tables, is designed to integrate seamlessly into SpinQuest’s existing live portfolio. ICONIC21 will handle the technical delivery, ensuring that the final product reflects SpinQuest’s specifications while maintaining high operational standards. Additional bespoke live content is also in development as part of the broader collaboration, with more announcements expected in the coming months.

The project underlines ICONIC21’s flexible approach to building live studios, with a focus on tailoring products around operator requirements and maximising performance. For SpinQuest, the partnership is positioned as a way to strengthen engagement through customised experiences that support brand consistency and drive retention in an increasingly competitive igaming market.

Alina Mihaela Popa, CCO at ICONIC21, added: “SpinQuest understands the impact of brand-led experiences, and so do we. The dedicated studio we’re building is more than a production environment. It’s a project designed with intention, from layout to presenter flow to visual identity.

“Blackjack adds a layer of familiarity and pace to the mix, but the bigger win is creating something that feels fully theirs from the moment it goes live. And this is just the beginning as we have exciting additions on the way.”