ReelPlay Strengthens Partnership with Relax Gaming as Silver Bullet Partner

ReelPlay, a long-standing aggregation partner of Relax Gaming, has further expanded its collaboration by transitioning to Silver Bullet partner status. This move builds on the five-year relationship between the two companies, which has resulted in over 70 game releases, including popular titles such as El Dorado Infinity Reels and Hypernova Megaways.

ReelPlay was also one of the early adopters of Dream Drop titles, launching games like Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop, which have collectively awarded over 150,000 jackpot wins totaling more than €2.5 million.

By joining the Silver Bullet program, ReelPlay will gain access to additional commercial support and operational efficiencies, including faster speed to market and expanded reach into popular and emerging markets. This partnership will allow ReelPlay to focus more intensively on delivering high-quality content.

The first release under this new agreement will be Pay Pig 10K WAYS, set to launch on October 17th.

Relax Gaming, recognized as a leading B2B supplier, was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots, and its Money Train 3 received recognition at the 2023 CasinoBeats Game Developer Awards. Relax Gaming offers more than 4,000 online casino games, including proprietary slots and a diverse library from selected third-party studios through its partnership programs.

Nicholas Hammon, Aggregation Business Director at Relax Gaming, said: “ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.”

David Johnson, CEO at ReelPlay, said: “We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.”