Rank Group Expands Slot Offering with Yggdrasil Partnership

Yggdrasil has entered into a partnership with Rank Group, bringing its portfolio of slot content to some of the UK’s most prominent igaming brands. The agreement expands Yggdrasil’s presence in the UK market, integrating its games across Rank’s platforms, including Grosvenor Casinos and Mecca Bingo.

As part of the collaboration, Rank’s customers will gain access to Yggdrasil’s latest releases, such as Max Elements GigaBlox and Trickstar Spins, alongside well-established titles, including Valley of the Dead, Golden Fish Tank, and the Vikings series. The partnership also includes content from Yggdrasil’s YGG Masters program, featuring games such as King Power and Shark Bait.

Yggdrasil’s portfolio is further enhanced by its proprietary Game Engagement Mechanics (GEMs), including MultiMax and DoubleMax, which will now be available to a broader audience in the UK’s regulated igaming sector.

This agreement aligns with Yggdrasil’s ongoing expansion strategy in the UK, following a series of recent partnerships with major operators. The deal with Rank Group strengthens Yggdrasil’s foothold in one of Europe’s largest igaming markets as the company continues its momentum into 2025.

Jose Simon, Chief Commercial Officer at Yggdrasil, said: “In any market, large or small, success is often influenced by the partners you choose to collaborate with.

“The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership.”

Nolan Frendo, Casino Games Manager at Rank, added: “Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players.

“Yggdrasil fits that bill, and this deal sees us bring a huge amount of established and proven content to our online casinos.”