Racing1 Hosts Free-to-Play Wagering Competition for Coldplay Tickets at ICE Barcelona

Racing1, the new collaborative entity formed by 1/ST CONTENT, ARC, RMG, and Tabcorp, will be hosting a daily free-to-enter wagering competition at its ICE Barcelona stand next week. The competition, designed to engage delegates at the event, will feature a prize pool that includes six Coldplay concert tickets for their upcoming performance in London.

This initiative marks the rollout of Racing1 Markets’ iFrame, a plug-and-play racing solution for operators worldwide. Delegates attending ICE Barcelona can visit Stand 5E38 to participate in the competition, offering them a chance to trade their way into the daily Winner’s Circle.

To enter, participants simply need to register with their email address through the iFrame landing page. The challenge involves making the most profit from a theoretical €100 bank during a half-hour session of fast-paced horse and greyhound races. Each day’s competition will feature a set of exclusive Coldplay tickets for the winner, with €100 and €50 Amazon vouchers awarded to the runners-up.

This daily competition not only provides a fun and competitive environment for industry professionals but also offers a convenient space to socialize while enjoying the action. A live leaderboard will be displayed at the stand, encouraging participants to track their progress and engage with their peers.

To participate:

• Register on the day using the Racing1 Markets iFrame entry mechanism
• The competition runs for approximately 30 minutes daily, featuring seven horse and greyhound races
• Entries can be made at any time before the 30-minute racing window
• Players begin with a €100 balance and aim to increase it through their wagers
• The participant with the highest profit after the last race wins
• Live leaderboard updates after each race provide real-time standings and encourage competition among delegates.

Jack Whitaker, spokesperson for Racing1 and Commercial Manager at ARC, said: “We’re making a big splash at ICE this year, as our flagship Racing1 alliance makes its conference debut alongside its new breakthrough iFrame. Needless to say, we’re keen for as many people as possible to stop by Stand 5E38, say hi and check it out. And this Wagering Competition seems like an ideal way to complement that by creating an engaging game and a relaxed destination at which to unwind and enjoy a bit of racing at the end of each day. After all, it’s usually a hectic step-count day walking the huge halls of the Fira Barcelona Gran Via centre!

“Moreover, it’s just a fun exercise that captures the excitement and enjoyment of what our 24/7 product offers, showcasing live racing as a valuable betting proposition for both existing customers and those who may not have integrated racing before. Get in touch, or simply pop by towards the end of the day to be in with a chance of winning our star prize of a pair of Coldplay tickets every afternoon or, if you’re one of the runners-up, some Amazon vouchers!”

Visit Stand 5E38 or email to book a meeting / demo.