Pythia Sports Partners with Betmaster for Managed Trading Services

Pythia Sports, a provider of horse racing and sportsbook solutions, has announced a new partnership with global sports betting operator Betmaster. This collaboration enables Betmaster to go live with Pythia’s full managed trading services for racing betting, enhancing its offering for racing enthusiasts around the world.

Launched in December 2024, this partnership marks another milestone for Pythia Sports as it expands its presence in the global racing market. The deal was facilitated in collaboration with Racing1 Markets, utilizing the racing package from Racing1 and the newly formed racing alliance between 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

With this agreement, Betmaster gains access to a comprehensive 24/7 racing package through a single contract and integration, strengthening the connections between major stakeholders in the racing ecosystem.

Betmaster’s adoption of Pythia’s managed trading services will offer its customers a seamless horse racing experience, covering global events across the UK, Ireland, USA, Australia, New Zealand, South Africa, and Japan, all with expert pricing from Pythia. The operator has also integrated select derivative markets, with a full rollout and in-running betting expected later this year.

This partnership highlights the increasing demand for robust horse racing solutions within the online sports betting industry and reinforces Pythia Sports’ position as a trusted partner in the sector.

Pythia will showcase its risk management services as part of its new Racing1 partnership at ICE in Barcelona, at Stand 5E38.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”