Pragmatic Play Expands Sportsbook with Horse Racing Integration

Pragmatic Play, a prominent content provider in the iGaming industry, has expanded its sportsbook offering with the introduction of horse racing.

This latest addition brings horse racing coverage from over 30 global regions to operators and their customers, further enhancing their sports-betting portfolio. Horse racing remains one of the most popular sports for bettors worldwide, with numerous high-profile national and international events taking place throughout the year.

Pragmatic Play Sportsbook is a comprehensive solution that supports the entire sports-betting lifecycle, from event creation to bet settlement. The platform offers custom markets, dynamic odds, and risk management across a wide range of sports competitions, all supported by official data to help operators optimize margins. Additionally, the platform’s localisation and customisation features enable operators to adapt the user experience to their specific brand requirements.

By integrating horse racing into its offering, Pragmatic Play continues to enhance its sportsbook solution, providing operators with access to highly popular sports-betting markets.

Gareth Crook, SVP of Sports at Pragmatic Play, said: “Our latest product launch provides Pragmatic Play clients with access to a market-leading horse racing product. Horse racing is now available as a fully managed service inclusive of odds, best-in-class racing content, live video streaming and global horse racing data.

“Many of our team grew up with the sport and we are delighted to bring the product to the market. Racing is essential for any sportsbook operator, with ‘always on’ racing coverage from tracks all around the world a cornerstone of any sportsbook product.”