Playtronix Partners with Xtremepush to Enhance Customer Engagement

Playtronix, a prominent white-label casino supplier, has entered into a strategic partnership with Xtremepush, a leading provider of CRM and AI-powered loyalty marketing solutions. This collaboration aims to strengthen Playtronix’s personalized marketing campaigns for its clients by leveraging Xtremepush’s comprehensive customer engagement platform.

Under this global agreement, Playtronix will integrate Xtremepush’s real-time CRM and free-to-play (F2P) solutions into its offerings. Additionally, Xtremepush’s gamification and multi-channel engagement tools will be utilized to enhance customer interaction and retention.

The partnership will initially focus on boosting one of Playtronix’s clients in Brazil, with plans to extend these capabilities to other international customers in the future. This deal further solidifies Xtremepush’s position as a leader in the iGaming sector, following successful partnerships with operators such as Playr.Bet, Vibra Gaming, and The Pools.

Robbie Sexton, Director of Partnerships at Xtremepush, said: “We are pleased to have been chosen by Playtronix to improve the experience of their customer base and bring added value to their wider offering.

“Playtronix pride themselves on being at the forefront of player gamification and top-notch UX and have identified our product as a must-have to continue fulfilling this commitment to customers.”

Marin Zvonarevic, Co-Founder and COO at Playtronix, said: “We are truly excited to agree this partnership with Xtremepush and bring their personalised solutions to our iGaming clients across various markets.

“We strongly believe this will significantly improve the satisfaction of our customers and drive increased loyalty of their players.”