PlayStar, an innovative and customer-focused online casino brand, has announced a strategic partnership with the New Jersey Devils and Prudential Center. This collaboration is set to enhance PlayStar’s presence in New Jersey, both through digital channels and high-profile in-game activations.
As the official partner of the New Jersey Devils and Prudential Center, PlayStar will receive extensive exposure within the state. This includes branded communications on the PlayStar website and prominent visibility during Devils home games at the Prudential Center, where PlayStar will sponsor the “Golden Goal Sweepstakes.”
The season-long “Golden Goal Sweepstakes” promotion offers Devils fans the chance to win $10,000 at every home game. If a goal is scored between the 11:00 and 10:00 minute mark in the 2nd period, PlayStar will randomly select a winner from participants who entered the sweepstakes. Additionally, PlayStar branding will be featured in in-game graphics and public announcements within the arena.
This partnership will also provide unique fan experiences, such as VIP match packages and post-game photos on the ice, offering valuable engagement opportunities and deepening PlayStar’s brand presence among the highly-engaged New Jersey Devils audience.
PlayStar intends to leverage this collaboration further throughout the 24-25 season by creating additional engagement opportunities. Planned initiatives include co-branded ice hockey-themed gamification and leaderboards that will offer PlayStar customers the chance to win tickets to future games and events at Prudential Center.
This partnership underscores PlayStar’s commitment to building brand affinity and expanding its footprint in the U.S. online casino market.
“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”
Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center, said: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”
