Playson Expands in Brazil Through Key Partnerships

Playson, a renowned digital entertainment supplier, has officially entered the Brazilian market, further solidifying its presence in Latin America. This strategic move marks a significant milestone for the company as it taps into one of the most highly anticipated regulated iGaming markets worldwide.

Following approval from The Secretariat of Prizes and Bets (SPA), Playson’s diverse game portfolio, including popular series such as Hold and Win and Hit the Bonus, is now available to Brazilian players through licensed operators. These include leading brands such as Entain, Brazino777, Betano, Superbet, EstrelaBet, and Novibet.

This expansion into Brazil builds on Playson’s ongoing growth in Latin America. The company recently partnered with Light &

Wonder to expand its reach across the region, offering its extensive portfolio of games. Known for creating immersive gaming experiences and incorporating feature-rich mechanics, Playson is positioning itself as a key supplier in the rapidly developing LatAm market. The company’s focus on quality content and strategic partnerships continues to drive its expansion and strengthen its market position.

Tamas Kusztos, Chief Commercial Officer at Playson, said: “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.

“It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.”