Playson Expands European Reach with Lottoland Partnership

Playson, a well-established supplier in the digital entertainment sector, has further solidified its presence in the European market through a new partnership with Lottoland. The agreement allows Lottoland’s international customer base, which exceeds 20 million, to access Playson’s portfolio of top-performing games.

The first titles to go live through this partnership are Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win, and Legend of Cleopatra Megaways™. These games are integrated via Relax Gaming’s platform, with additional titles expected to follow in the coming months.

This collaboration enhances Lottoland’s offering, particularly in key regulated markets such as the UK, by introducing Playson’s graphically advanced and feature-rich titles to its portfolio. Lottoland, known for offering over 30 global lottery draws, also boasts a premium casino selection, which is set to benefit significantly from this new game content.

Playson’s continued expansion in European markets underscores its commitment to strengthening its position within highly regulated jurisdictions, further establishing itself as a leading supplier in the igaming industry.

Blanka Homor, Sales Director at Playson, said: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.

“Lottoland is an operator with enormous status and reach and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Nigel Birrell, Group CEO at Lottoland, said: “Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product.

“Playson fits that bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”