Moon Intelligence Targets US Growth with New Executives

Moon Intelligence has expanded its senior leadership team as it prepares to enter the developing US prediction markets sector. The London-based company, which provides tailored solutions for market makers and betting syndicates, has appointed Stephen Shaw as Chief Operations Officer and Enda Kendrick as Chief Customer Officer.

The appointments form part of Moon Intelligence’s strategy to adapt its proprietary market-making trading model for use within the US prediction markets environment. The company states that its approach is intended to support revenue growth, increase liquidity and enhance operational efficiency for clients operating in regulated igaming markets.

Moon Intelligence continues to position itself for international expansion, with the US identified as a key territory as prediction markets gain increased commercial and regulatory attention.

Shaw brings over 13 years of experience in technology and trading to Moon Intelligence, drawing on a background of leading global teams and developing innovative products at Jump Trading and RISQ Capital. “The opportunity to join Moon Intelligence at such an intriguing stage for the industry really excites me,” said Shaw. “Prediction markets are experiencing remarkable growth, and I’m looking forward to help scale our technology and operations to support that momentum.”

Kendrick has over 10 years’ experience working in prediction markets having previously worked for established sports betting exchanges Matchbook and Betdaq. He most recently served as Director of Strategy for Betdaq, overseeing high-level initiatives to deliver growth for the exchange. “It’s a fascinating prospect to join Moon Intelligence at a time when prediction markets are booming in the US,” said Kendrick. “Having worked in this space for so long, I understand the value that Moon Intelligence offers and firmly believe we can add significant value to the predictions sector.”

Commenting on the double appointment, Alexandre Luneau Co-Founder and CEO at Moon Intelligence, said: “Bringing both Stephen and Enda on board will significantly support our ambition to grow Moon Intelligence’s presence in the US market. The opportunity has never been greater for prediction markets, and we’re well positioned to assist by growing liquidity and market offerings through our superior trading and market making expertise.”