King’s Development has expanded its igaming content portfolio through a new partnership with ICONIC21, a deal facilitated by B2B marketplace provider BETBAZAR.
As a platform and casino solutions provider, King’s Development offers clients access to an aggregator module featuring a wide range of third-party games. The addition of ICONIC21’s live casino content broadens this portfolio further, with new titles set to include roulette, blackjack, and baccarat streamed from purpose-built studios.
ICONIC21 distinguishes itself in the live casino segment with its Gravity Series—games designed with high-end visuals, custom-built backdrops, and multipliers of up to 1,000x. These features are designed to drive player engagement and enhance retention by offering differentiated gameplay.
The deal was arranged by BETBAZAR as part of its ongoing strategy to connect platform providers with emerging and established content suppliers across the igaming sector. BETBAZAR will continue to support both parties through the integration process and beyond.
The agreement reinforces King’s Development’s strategy of offering diverse, tailored gaming content, while also extending ICONIC21’s reach through new operator channels.
Filipp Mokichev, General Manager at King’s Development, said: “As a leading online casino platform provider and game aggregator, King’s Development is always looking for new ways to enhance its offering – and the addition of ICONIC21’s full suite of Live Casino games will certainly do just that.
“Having been introduced to the studio’s titles via the BETBAZAR marketplace, we were really impressed with the quality and variety of its offering and the fact the deal could be concluded so quickly means the games are already integrated into our line-up and are available to clients now.”
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “As an up-and-coming provider of high quality Live Casino games, BETBAZAR’s industry-leading B2B iGaming marketplace plays a key role in putting our brand on operators’ radars and connecting us with great companies like King’s Development.
“It was thanks to BETBAZAR’s introduction that we were able to get talking to the platform provider and begin identifying the gaps in their line-up that ICONIC21 could fill – and with our full suite of games now added to their portfolio, I think the deal will prove a big success for everyone involved.”
Gordon Shkuropat, Business Development Manager at BETBAZAR, said: “At BETBAZAR, we pride ourselves on connecting progressive companies with dynamic solutions – and having only recently added ICONIC21 to our marketplace, we’re thrilled that their games have already been picked up by King’s Development.
“Featuring outstanding production values, professional presenters and a special series of titles that offer unique prize multipliers, ICONIC21’s suite of games really stands out in the Live Casino market and we’re sure they’ll prove to be a popular addition to the King’s Development portfolio.”
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