In the second quarter of 2024, Kindred Group plc (Kindred) reported a reduction in revenue derived from high-risk players, amounting to 3.0% of Gross winnings revenue. This marks a slight decrease from the first quarter of 2024, which was 3.2%. Kindred remains committed to further decreasing this figure, while continuing to observe sustainable behavioural changes among players following interventions.
Comparing year-over-year, the share of revenue from high-risk players in Q2 2024 showed a marginal decline from the same period in 2023. Additionally, 86.8% of detected customers exhibited improved behaviour after interventions, a slight dip from 87.1% in Q1 2024 but an increase from 86.4% in Q2 2023. This sustained improvement underscores Kindred’s dedication to positive change within the iGaming industry.
The following table provides an overview of the global statistics from Kindred Group:
| Period | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 | Q2 2024* |
|---|---|---|---|---|---|
| Share of gross winnings revenue from high-risk players | 3.1% | 3.3% | 3.1% | 3.2% | 3.0% |
| Improvement effect after interventions | 86.4% | 86.7% | 87.4% | 87.1% | 86.8% |
*The figures for Q2 2024 represent a 90-day rolling period from March 19, 2024, to June 18, 2024.
Kindred began reporting its share of revenue from harmful gambling in February 2021, along with the improvement effect post-interventions, as part of its commitment to fostering transparency and driving a more sustainable industry.
“Our share of revenue from high-risk players has been stable over the past quarters, however, we are pleased to see the long-term trend of a slow decline. We are working hard across the Group to ensure our customers enjoy our products in a safe and sustainable way, which includes educating customers, stakeholders, and partners about safer gambling initiatives”, says Alexander Westrell, Director of Communications at Kindred Group.
“We classify all customers who self-exclude for more than six months as high-risk to ensure we prioritise responsible gambling. However, we see that some customers self-exclude for reasons other than gambling concerns. We are actively working on improving our user experience to better distinguish self-exclusions related to actual behavioural risks, so that our high-risk data accurately reflects customers who genuinely need support to stop gambling”, continues Alexander Westrell.
Kindred also publishes specific RG data for the Swedish market together with ATG and Svenska Spel. Kindred’s RG data for the first half of 2024 can be found here.
