Incentive Games awarded UKGC licence for real-money launch

Incentive Games, a B2B games provider known for its focus on player acquisition and retention, has secured a licence from the UK Gambling Commission (UKGC), officially granted on 27 March 2025. The approval enables the company to offer its portfolio of real-money games to operators within the UK’s regulated igaming market.

The UKGC is widely recognised as one of the most rigorous regulatory bodies in the global gambling sector. Obtaining the licence signals that Incentive Games meets the high standards required in areas such as player protection, data security, and responsible gambling practices.

This development represents a strategic step forward for Incentive Games as it expands its offering across key regulated markets. The company’s real-money content, which complements its existing suite of free-to-play games, will now be available to UK-licensed operators seeking to enhance engagement and retention through tailored gaming solutions.

Ahmed Baker, Chief Commercial Officer at Incentive Games, stated, “Securing our UK Gambling Commission licence is a major milestone for Incentive Games. It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners. The UK is a critical market for us, and we’re thrilled to introduce our industry-leading Real Money Games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.”