International Game Technology PLC (IGT) has announced that its IGT PlayDigital™ Engagement Platform received the prestigious “Digital Product of the Year” award at the 2024 Global Gaming Awards Americas. This award ceremony, now in its eleventh year, took place during the Global Gaming Expo (G2E) in Las Vegas, celebrating the gaming industry’s top achievements over the past year.
The IGT PlayDigital Engagement Platform offers an innovative suite of features designed to enhance player engagement and optimize commercial outcomes for operators. Key components of the platform include the Player Hub, which delivers personalized game content, and the Prize Engine, which provides customized promotions, cash drops, free rounds, leaderboards, and prize draws. These data-driven tools enable operators to engage players in real-time, delivering tailored experiences that help drive success.
This recognition underscores IGT’s commitment to developing cutting-edge solutions that meet the evolving needs of the iGaming industry.
“IGT PlayDigital is thrilled to win the ‘Digital Product of the Year’ category at the Global Gaming Awards Americas for our Engagement Platform, which offers an innovative suite of tools designed to enhance the online gameplay experience,” said Gil Rotem, IGT PlayDigital President. “This recognition reflects the value, innovation and scalability of IGT PlayDigital’s Engagement Platform and demonstrates our commitment to delivering compelling solutions that drive play and personalization in the fast-moving digital gaming space.”
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