ICONIC21 to Showcase New Vision at ICE Barcelona

ICONIC21, a live casino and iGaming content provider, will be exhibiting at ICE Barcelona, marking its first appearance at this newly hosted event. The event is generating significant interest across the industry, providing the perfect stage for ICONIC21 to unveil its new vision with a dedicated stand at #5B16.

Ahead of the show, ICONIC21 has secured multiple deals with real-money gaming operators and sweepstakes casinos, expanding its presence as a leading provider of live casino and iGaming content. Following its rebrand from Beter Live, ICONIC21 has rapidly evolved, diversifying its product offering and positioning itself for further growth in 2025 and beyond.

Previously known for its live casino games, ICONIC21 now offers a broader portfolio that appeals to both real-money gaming and sweepstakes audiences. This expanded portfolio includes live casino staples, immersive game types, game shows, additional promotional tools, and a newly launched slot offering.

ICONIC21 has also capitalized on the growing sweepstakes trend, with North America emerging as a key market. The company aims to build on its momentum and further grow its reach among players in the coming years.

A core strength of ICONIC21 is its ability to create bespoke solutions, including customized live casino studios tailored to client needs. From the studio layout and design to presenters, uniforms, cameras, and game UI, ICONIC21 offers complete customization options to enhance player engagement and align with client branding.

The company’s ability to deliver these personalized studios quickly and efficiently sets it apart in the market, offering unmatched convenience to operators.

Visitors to ICONIC21’s stand at ICE Barcelona will have the opportunity to explore the company’s products, upcoming Q1 launches, and customized solutions. ICONIC21’s C-suite will be present to provide insights into their product offerings and commercial strategies.

Join ICONIC21 at stand #5B16 to discover the next phase of its journey and explore its tailored solutions for the iGaming industry.

Ahead of the conference, Alina Mihaela Popa, CCO, said: “It’s thrilling to be exhibiting for the first time in this formula — something we’ve been working toward for so long. Seeing it come to life is tangible proof of all our hard work in recent months.

“We’re eager to meet our existing partners and new ones, present product demos, and unveil what makes our plans for 2025 so exciting for operators. We’re coming in strong with a product and commercial setup that’s truly pushing the boundaries of competition.”