Hard Rock Bet has become the first US operator to introduce Games Global’s Free Spins promotional tool, following a launch on its iCasino platform in New Jersey. The integration marks a key milestone in the partnership between Hard Rock Digital and the igaming content supplier as it extends its footprint in the US market.
The Free Spins tool, already proven in other jurisdictions to enhance player engagement, is now available to Hard Rock Bet users in The Garden State. The rollout forms part of Games Global’s broader North American growth strategy for 2025, with additional operator partnerships and state expansions anticipated in the near term.
This development reflects both companies’ continued focus on delivering feature-rich content and promotional tools that support user acquisition and retention in regulated igaming markets.
Joann Pierce, Chief Commercial Officer at Games Global, said: “Games Global has already made significant strides in the US following market entry, partnering with numerous industry-leading operators to expand our audience reach.
“Hard Rock is a globally renowned brand, and the launch of Free Spins with the operator will further consolidate our position in New Jersey as we continue to supply our comprehensive product suite to key players across regulated states.”
Grant Williams, SVP-Casino at Hard Rock Digital, said: “We’re thrilled to continue to expand on our partnership with Games Global and be the first to offer Free Spins for their immersive games on Hard Rock Bet.
“With over 2,700 games, a loyalty program integrated into Unity by Hard Rock, and exclusive online gaming experiences, we’re excited for this additional opportunity for engagement and differentiation on our top-rated app.”
