Golden Whale and Flows Extend Partnership to Enhance iGaming Operations

Golden Whale, a leader in AI-driven insights, has announced the extension of its partnership with Flows, a no-code automation platform designed to streamline iGaming operations. This collaboration, which began in 2023, has already proven successful in helping operators engage players more effectively in real-time.

The new agreement builds on the strong foundation established over the past year, combining Golden Whale’s AI capabilities with Flows’ automation technology. The synergy between these two platforms allows iGaming operators to improve player retention and personalize user experiences at scale by making data instantly actionable.

Golden Whale’s AI solutions continuously analyze player data, while Flows’ platform triggers real-time actions, such as rewards, incentives, or personalized offers, to enhance player engagement. This seamless integration ensures that every player receives a tailored experience, driving further interaction and satisfaction.

The extended partnership will provide operators with several advanced features, including:

• Very Early pLTV Prediction: Accurate Player Lifetime Value (pLTV) predictions for both acquisition and retention strategies, enabling operators to optimize customer generosity and segmentation.
• AI-Powered Retention Optimization: AI tools that dynamically enhance campaigns by delivering automated, real-time actions tailored to the user.
• In-Session Churn Prevention: Real-time churn detection with proactive interventions to engage players while they are still on the platform.
• Fully Automated Event Triggers: Advanced AI models recommend the best next action, incentive, or offer at the individual customer level to boost retention.
• Real-Time AI-Driven Recommendations: Continuous optimization of personalized game suggestions based on each player’s behaviour.

This extended partnership between Golden Whale and Flows brings innovative, AI-driven solutions to iGaming operators, offering powerful tools to enhance player engagement, retention, and overall operational efficiency.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Having already witnessed some hugely impressive results over the past two years working together, we’re delighted to announce the extension of our partnership with Flows. By combining our advanced engagement optimization with Flows’ automation technology, we’ll continue to empower operators to have meaningful interactions with customers that boost engagement and maximise retention.”

Dan de Souza, Vice-President of Commercial at Flows, “From the moment Flows first started working with Golden Whale, we knew we could create something that would truly impact the iGaming industry. Over the past two years, that belief has been proven through real success stories with our partners. Now, we’re excited to build on this foundation and drive even greater innovation, helping operators shift from reactive to proactive strategies by seamlessly leveraging AI-driven insights and automation for smarter, more efficient player engagement.”