UK-licensed betting and igaming operator PricedUp has agreed a content partnership with Sweden-based game developer Gaming Corps, adding the supplier’s portfolio to its online platform. The deal strengthens PricedUp’s casino and instant-win offering as the brand continues to establish itself in the competitive UK igaming market.
PricedUp, which launched in 2024, operates as a sportsbook and igaming brand with a product mix that includes pre-match and in-play betting alongside a growing casino lobby. The operator offers slots, table games and live-dealer formats, positioning itself to serve customers looking for a combined sports and igaming experience under the UK’s regulatory framework.
Under the new agreement, Gaming Corps will supply its full suite of content to PricedUp, covering Slot, Mine, Crash, Table and Plinko titles. The rollout includes recent releases such as 3 Pigs of Olympus and its forthcoming follow-up, 3 Pigs of the Caribbean, scheduled to launch on 27 November, as well as Snoops High Rollers, which has seen continued performance across multiple igaming markets. These games join established series including Smash4Cash and A-Maze-Cades, plus a range of instant-win products that form a core part of Gaming Corps’ igaming portfolio.
The partnership gives PricedUp access to a broader mix of casino and instant-win content as it looks to build scale in UK igaming, while providing Gaming Corps with additional distribution through a licensed operator in a mature, regulated market.
Graham Greensmith, CCO at Gaming Corps, said: “PricedUp has made a confident entrance into a highly competitive market and is already showing the hallmarks of a brand built for long-term growth. The timing aligns well with the breadth of new content we have coming through the pipeline, and we’re pleased to support PricedUp as they continue to sharpen and diversify their casino offering.”
Luke Beach, Operations Manager at PricedUp, added: “Gaming Corps has been gaining serious traction with its standout mechanics and instantly recognisable style. Their portfolio brings a burst of energy to our casino offering and fits seamlessly with the high-quality, entertainment-led experience we’re building at PricedUp. We’re excited to launch these titles and keep expanding our lineup together as the year progresses.”
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