GameOn Expands Services with Shona ODonnell Event Management Partnership

GameOn has announced a strategic partnership with industry events specialist Shona ODonnell to launch a comprehensive event management service tailored to iGaming brands.

With over 20 years of experience in the sector, ODonnell has played a key role in shaping industry events at iGaming Business, Clarion Events, and Better Collective. Her expertise will enable GameOn to offer end-to-end event management solutions, ranging from private corporate gatherings to large-scale exhibitions.

The expansion into event management follows the successful introduction of GameOn’s Fractional CMO service and is driven by increasing client demand for high-impact, strategically led event experiences.

By broadening its service offering, GameOn further cements its position as a leading B2B iGaming agency, providing PR, marketing, social media, and now event management solutions to help clients maximize their brand presence.

Sarah Blackburn, Director of GameOn, said: “Having worked with Shona for many years, I can’t think of a better person to partner with us and I’m so thrilled that she’s agreed to collaborate with GameOn and our clients.

“Over the last twelve months, we’ve experienced a huge surge in demand, for us to support clients with events at all levels, which quickly sparked a conversation with Shona at the start of this year.

“We are really excited to welcome Shona to our team to deliver events that will create maximum impact for clients.”

Shona ODonnell added: “I’m thrilled to be working with Sarah, Andy and the team and can’t wait to get started.

“The scope of the service is intentionally broad so that we can support clients with all aspects of event management from venue booking to creating and managing a full event.”