Fortuna Entertainment Group Selects FLO for 2026 Campaign

Fortuna Entertainment Group has concluded a tender process for its 2026 regional marketing campaign, selecting FLO as its creative partner following a competitive review involving four agencies. The process ran from July to August 2025 and covered markets in which the igaming operator is active across Central and Eastern Europe.

According to information released by the company, the campaign is scheduled to roll out progressively from May 2026 and is aligned with a major international sports event taking place that year. The selected proposal focuses on digital-first execution, with content developed specifically for online environments and a particular emphasis on YouTube as part of Fortuna Entertainment Group’s wider igaming marketing strategy.

The campaign framework is intended to support regional scalability while allowing local adaptation across the Czech Republic, Slovakia, Poland, Romania and Croatia, where the operator’s PSK brand operates. Planned activity includes thematic creative lines, product-focused communication and market-specific activations designed to reflect local audiences within the regulated igaming sector.

Fortuna Entertainment Group stated that the evaluation criteria centred on the creative concept, including originality, strategic structure and the ability to reflect the dynamics of sports betting within igaming. The operator also highlighted that the tender process involved structured briefings, ongoing dialogue and direct feedback between the parties.

The appointment of FLO forms part of Fortuna Entertainment Group’s broader approach to marketing execution within igaming, as operators continue to balance regional brand consistency with local regulatory and consumer requirements ahead of major sporting events.

Dieter John, CEO of FEG Group, emphasized the strategic importance of the partnership: “Next year’s sports event is a unique opportunity to concentrate our strength and capacity into a truly intensive campaign with regional reach. Together with FLO we will create communication that reflects our market position and the group’s long-term progressive strategy.’’

Carlo Fontana, Chief Commercial Officer of FEG Group, explained the motivation behind the project: “From the beginning, we had a clearly defined direction as well as set goals we want to achieve. We believe that cooperation with FLO will lead to the creation of a unified, high-quality, and consistent solution across all our markets.”

The agency’s leadership also commented on the tender results. Andrej Hájek, CEO of FLO, stated: “Companies are increasingly emphasizing creativity and measurable impact of communication. Clients seek a partner who can offer stable quality and a long-term creative vision. Fortuna Entertainment Group’s choice confirms our ability to provide such services.”

Pavel Flégl, Head of Brand Experience (BX) at FLO, added: “Thanks to our experience with diverse projects in online entertainment and our strong focus on sports, we see this cooperation as a natural fit. Success in the tender was supported by a strategic approach to the brand’s new positioning and effective team collaboration.”