EveryMatrix has marked a significant milestone in its US expansion with the launch of its first content aggregation deal in the country, going live with betPARX in New Jersey. Through this agreement, betPARX now offers its customers a wide selection of exclusive EveryMatrix games, along with high-performing third-party content. This includes Evolution Gaming’s “One Stop Shop” portfolio, featuring games from top-tier studios such as NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
The deal also highlights EveryMatrix’s role as the first supplier to integrate and launch Evolution’s One Stop Shop range in the US, further establishing the company’s presence in the North American market. The content provided by EveryMatrix is complemented by gamification features such as free spins, leaderboards, and tournaments, enhancing the player experience.
SlotMatrix, EveryMatrix’s content aggregation platform, will serve as the primary provider of iGaming content for betPARX, which plans to expand its reach to additional states, including Pennsylvania and Michigan, in the first quarter of the year. With over 300 studio partners and 33,000 games, SlotMatrix is positioned as the largest casino aggregator in the iGaming industry.
EveryMatrix continues to grow its footprint in North America, holding licenses in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. The company serves more than 300 global customers, further cementing its position as a leading provider in the iGaming sector.
Erik Nyman, President, EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”
John Dixon, COO, betPARX, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”
