EveryMatrix Enhances Player Engagement with LoyaltyEngine Gamification Suite

EveryMatrix has introduced LoyaltyEngine, a comprehensive gamification suite designed to enhance player experiences across multiple gaming verticals. The new tool empowers operators to boost player engagement, retention, and lifetime value by offering a highly customizable loyalty system.

LoyaltyEngine enables operators to easily configure player levels and set rules for earning experience points (XP) and coins, which can be used to unlock rewards across any gaming vertical. The suite incorporates unique gamification features, such as clear progression paths and advanced algorithms, motivating players to advance through levels and access personalized rewards. These rewards range from bespoke bonuses and tailored promotions to exclusive VIP perks, including branded merchandise.

Integrating seamlessly with EveryMatrix’s portfolio of over 30,500 games and partnerships with more than 330 game studios, LoyaltyEngine also provides real-time analytics on player behavior. This allows operators to quickly identify key drivers of engagement and high-value players, enabling rapid, data-driven adjustments to loyalty strategies.

By offering this level of customization and insight, LoyaltyEngine positions operators to optimize their player loyalty programs and strengthen their connection with customers.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.

“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”