DeepCI Rebrands to PartnerMatrix Intelligence to Enhance Affiliate Solutions

DeepCI has officially rebranded to PartnerMatrix Intelligence, aiming to create a comprehensive affiliate management and data-tracking powerhouse under the PartnerMatrix brand.

This strategic move will merge the advanced data tracking and analysis capabilities of PartnerMatrix Intelligence with PartnerMatrix’s existing affiliate and agent management systems. The integration provides a superior, all-in-one solution for both affiliate and operator customers.

Following the integration earlier this year, users can now access PartnerMatrix Intelligence within the PartnerMatrix platform or as a standalone option. This flexibility ensures that customers can leverage the combined strengths of both systems for enhanced operational efficiency.

Lewis Civin, co-founder of DeepCI, will assume the role of Chief Product Officer for PartnerMatrix, collaborating closely with the current CEO, Vahe Khalatyan. This leadership team is poised to drive innovation and growth for the newly unified brand.

PartnerMatrix stands as the iGaming industry’s most comprehensive affiliate and agent management multi-brand system. It offers real-time data, enabling affiliate managers to create, manage, track, and analyze their programs from a single, user-friendly location.

In the 2023-24 period, the PartnerMatrix system experienced a significant traffic increase of more than 135% year-on-year, connecting 170,000 affiliates to its brand partners. Additionally, total revenues for 2023 rose by 175% compared to 2022, with a robust pipeline of prospects anticipated for the remainder of the year.

This rebranding and integration mark a pivotal step in enhancing PartnerMatrix’s offerings, ensuring it remains at the forefront of the iGaming affiliate management industry.

Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.

“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.

“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”

Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.

“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.

“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”