Clever Advertising Names Andre Sousa Machado as CCO

Clever Advertising has appointed Andre Sousa Machado as Chief Commercial Officer, marking his return to the performance marketing firm after a two-year tenure at Sportradar. Machado previously spent six years at Clever Advertising in senior roles across R&D and sales.

In his most recent role, Machado served as Head of Publisher Relations & Affiliation at Sportradar, where he oversaw the development of ad-tech solutions and affiliate marketing strategies for leading igaming operators including bet365, Entain, FanDuel, and Betway US.

Clever Advertising, which partners with top-tier igaming brands, delivers a revenue-share marketing model supported by services ranging from creative production to data-driven media buying. The company’s proprietary platform supports affiliate, paid social, and SEM campaigns with built-in compliance and analytics capabilities designed to optimise transparency and performance across channels.

At Clever Advertising, Andre will work with tier-one iGaming operators to drive genuine revenue-share partnerships that reward mutual success. “I’m excited to be back,” he says. “With our creative and influencer expertise, custom technology, and deep market know-how, we’ll help new and existing partners maximise returns—while rolling out fresh tools like AI-powered optimisations, an exclusive publisher network, and dynamic ad formats that engage players from first click to long-term loyalty.”

“By using a revenue-share model, Clever Advertising truly invests in our clients’ growth,” said Jose Pedro Panzina, CEO of Clever Advertising. “With Andre now leading our channel expansion, we’re set to rival traditional marketing agencies, launch innovative partnership deals, and bring cutting-edge solutions to tier one operators around the world.”