Cherry Play, a game studio known for its subscription-based commercial model, has entered into a partnership with Jacks.nl, a well-known online casino operator in the Netherlands. This collaboration will provide Jacks.nl players with early access to Cherry Play’s portfolio of slot games.
Under the terms of the agreement, Jacks.nl will feature Cherry Play’s titles, including Multi Banks, Super Coin, and the Golden Cherry Jackpot system. These games combine the classic feel of traditional slot machines with dynamic, modern gameplay.
Cherry Play develops its games using the Bragg Gaming technology stack, ensuring smooth and seamless integration for operators. The studio is notable for its subscription-based model, which differs from the typical revenue-share approach. Instead of paying a percentage of revenue, Jacks.nl pays a license fee, turning content costs into a fixed expense. This model offers the potential for increased earnings from each game.
Since its debut in December 2024, led by industry veteran Olga Bajela as CEO, Cherry Play has launched its first two titles and jackpot system, going live with several major operators in the Netherlands, including Jacks.nl.
Olga Bajela, CEO of Cherry Play, said: “It’s great to see Jacks adding our first slots to its game lobby and to take advantage of our pioneering subscription model which really allows operators to maximise the potential success of our games.
“Because operators access our games for a fixed fee, they are more incentivised to give them solid lobby positioning and to put additional promotional spend behind titles knowing they get to keep the revenue each title generates.
“This is revolutionary, and we couldn’t be happier for Jacks to be among the first operators in the Netherlands to join forces with Cherry Play.”
Ayla Haverkamp, Casino Operational Manager at JACKS.NL, added: “Content is king for our site and that’s why we are always looking to partner with exciting content providers doing things a bit differently.
“Cherry Play hits the mark in terms of the quality of its games and the thrills they deliver to players, but we were just as excited by its unique subscription model – another compelling reason for partnering and adding its games to our casino lobby.”
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