BETER Appoints Juliana Querino as LatAm Business Development Manager

BETER, a provider of fast-betting content, data, and live streaming for esports and sports, has appointed Juliana Querino as its new LatAm Business Development Manager.

Juliana brings extensive experience in the Latin American iGaming industry, having previously held business development roles at companies such as Better Collective, Endorphina, and Salsa Technology. Based in Brazil, her expertise has earned recognition from G&M News, which named her to its Top 5 Women in the Industry 2024 list.

In her new role at BETER, Juliana will focus on driving the company’s expansion in Latin America, particularly in Brazil, where the demand for BETER’s content continues to grow. She will also work to expand BETER’s presence in other untapped LatAm markets, while strengthening relationships with existing partners to maximize the benefits of BETER’s advanced content offerings.

Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.

“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.

“I’m delighted to welcome Juliana to the BETER team.”

Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.

“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”

“I look forward to helping BETER maximize the full potential of the LatAm market.”