Better Collective Launches FanReach for iGaming Advertisers
Better Collective has launched FanReach in the United States, introducing an audience intelligence and activation product designed to connect advertisers with sports…
Better Collective
Better Collective Set for Missouri Launch as Betting Goes Live
Better Collective is preparing to enter Missouri’s newly regulated online sports betting market, expanding its North American footprint to 25 states plus…
Better Collective Maintains 2025 Guidance Amid Q3 Dip
Better Collective has reported revenue of €78 million for Q3 2025, a 4% year-on-year decline primarily attributed to a lower sports win…
Better Collective Partners with X to Launch AI Betting Tool
Better Collective has confirmed a strategic partnership with X to integrate its new AI-driven betting solution, Playbook (@Playbook), as the platform’s premier…
BetMGM Partners with Better Collective on New Content Series
BetMGM has entered a new content partnership with Better Collective that sees the operator become the presenting sponsor of Playmaker HQ’s “Roommates…
Better Collective Launches AI-powered Playbook Betting Solution
Better Collective has introduced Playbook, an AI-powered iGaming betting tool designed to streamline how sports fans place bets while driving retention and…
Better Collective Reports Q2 2025 iGaming Revenue of €82m
Better Collective has published its Q2 2025 financial results, reporting revenue of €82m, in line with expectations but down 18% year on…
Better Collective Talent-Led Media Tops 1bn Views in iGaming Push
Better Collective’s strategic emphasis on talent-led media is yielding substantial returns, with its North American brands surpassing one billion views and downloads…
Better Collective Continues to Grow its Safer Gambling Footprint with Mindway AI
With Better Collective’s strategic ownership of Mindway AI, the digital sports media group contributes to advancing safer gambling standards by educating sports…
Down But Not Out, Better Collective’s Q1 Reaffirms FY Target
Despite a 13 percent decline in revenue, year-on-year, major media affiliate Better Collective (BC) has reaffirmed its FY2025 fiscal target in its…
Tumbling Dice As Trump’s Tariffs Hammer World Gambling Stocks
The value of the world’s top betting brands is in freefall this week as the international economic order reels from the arbitrary…
Better Collective Hits 450M Monthly Visits Across Brands
Better Collective has announced a milestone in audience growth, with its digital sports media network surpassing 450 million monthly visits. This marks…
Better Collective Posts FY2024 Results Amid Strategic Shift
Better Collective has published its annual report for 2024, highlighting a year defined by strategic acquisitions, cost optimisation, and a shift toward…
The Goal Beyond Brazil’s Ground-breaking New Regulatory Schema
Brazil’s new regulatory landscape presents a harsh reality for many operators, writes Stephen Aupy of Mindway AI. With some of the world’s…
Brazil Blip In Big FY24 For Better Collective
Better Collective has announced its financial results for the fourth quarter and full year 2024, showing significant growth — despite some challenges…
Better Collective Facilitates Over 8 Million Wagers and Engages Fans at the Super Bowl
Better Collective, a prominent player in the North American sports media and betting landscape, saw substantial engagement during the lead-up to the…
Better Collective’s HLTV Honors Top Counter-Strike 2 Athletes
Better Collective, a digital sports media group, has solidified its presence in the esports and gaming industry since 2020 through strategic acquisitions,…
Better Collective Leads LATAM Sports Audience – Unlocking Activation Opportunities
Better Collective has cemented its position as the leader in sports media across Latin America, according to recent data from Comscore, a…
Reporting Big Q2 Growth, Better Collective Plays Merry Financial Tune
Leading iGaming media outfit Better Collective has reported an impressive 27 percent increase in revenue for its Q2, ending June 30, hitting…
Better Collective Acquires AceOdds, Enhances UK Presence and Upgrades Financial Targets
Better Collective, a digital sports media group, has strategically acquired AceOdds, a sports betting media brand, for a total consideration of €42…
Better Collective’s 2023 Annual Report Highlights Significant Growth and Strategic Achievements
Better Collective, a prominent player in the digital sports media sector, had a landmark year in 2023, furthering its mission to become…
Better Collective Sets Ambitious Revenue Growth Targets and Invests in Future Expansion
Better Collective has released its interim report for the final quarter of 2023, showcasing a year of strategic advancement and solid financial…
Better Collective Surpasses 2023 Financial Goals
Better Collective, a leading provider in the igaming industry, has proudly disclosed its preliminary unaudited financial results for the year 2023, showcasing…
Better Collective Finalizes Playmaker Capital Acquisition
In a strategic move to bolster its presence within the digital sports media landscape, Better Collective has successfully completed the acquisition of…
Better Collective Welcomes Guy Harding for Media Partnerships Role
Better Collective, a leading digital sports media group, has announced the appointment of Guy Harding as Senior Director of Group Media Partnerships…
A Round of Tacos for Playmaker, Better Collective in Tasty £150m Buy-out
Super Affiliate Better Collective has made a big move on expanding its Americas presence by posting a €176 million bid (£150.52m) for…
Better Collective Expands Across The Americas With Playmaker Capital Acquisition
The iGaming industry has witnessed a significant development as Better Collective (BC), a key player in the sector, finalises a definitive agreement…
Better Collective Secures Tipsbladet.dk in Strategic Danish Acquisition
In a move that underscores its growing influence in the Danish igaming landscape, Better Collective has announced the acquisition of Tipsbladet.dk, a…
Better Collective Expands in Brazil with Torcedores.com Acquisition
Better Collective has acquired Torcedores.com, a sports media platform based in Sao Paulo, Brazil. The acquisition is part of Better Collective’s strategy…
Better Collective Reports Q2 Earnings, Exhibits Growth in iGaming Sector
Better Collective reported a Q2 revenue of €78 million (£66 million/US$85 million), up by 39% from €56 million in the previous year’s…
Better Collective Acquires Four Sports Media Brands from Everysport Group in Sweden
Better Collective has acquired four sports media brands from the Everysport Group. The acquisition includes SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se, and Innebandymagazinet.se. Together, these…
Better Collective Appoints René Schrøder as European Editor in Chief
Effective August 8, 2023, René Schrøder has been appointed as Editor in Chief for Europe at Better Collective in Copenhagen. Schrøder has…
Better Collective Acquires Playmaker HQ, a Prominent American Sports Media Company
Better Collective, a leading player in the iGaming industry, has recently strengthened its social media presence and content production capabilities through the…
Announcing the Winners of the Greek Bookmaker Awards 2023 by Betarades
Last night, Better Collective’s Greek sports media powerhouse Betarades hosted the annual Greek Bookmaker Awards in Athens. Stoiximan, part of Kaizen Gaming,…
Better Collective Raises 2023 Financial Goals Amidst Sustained Momentum
Better Collective, in its pursuit to become a leading digital sports media group, has disclosed an upward revision of its financial objectives…
Boosted By AdTech, The Americas, Better Collective Achieves Record Growth in Q1
Boosted by a strategic investment in its cutting-edge AdTech platform, iGaming media Affiliate Better Collective has reported an outstanding Q1. The company…
Better Collective Announces Media Partnership with Leading Nigerian News Publisher, PUNCH
Digital sports media group Better Collective has entered the Mother Continent in a ground-breaking partnership with leading West Africa publisher, PUNCH Nigeria…
Top Rankin’: #EmbraceEquity, iGaming Unites To Empower And Drive International Women’s Day
As the world unites to celebrate and support International Women’s Day, the iGaming industry has stepped up to the liberation diamond with…
Better Collective Enters into Global Media Partnership with Digital Soccer Platform Goal
Better Collective, a leading provider of igaming content, has announced a partnership with Goal, a popular global digital soccer media brand owned…
Starship Troopers: Better Collective Reports Stellar FY22
Powered by the Qatar World Cup and keen corporate strategy, super media Affiliate Better Collective has reported a stellar FY2022, with revenue…
Better Collective Joins as Founding Member of All-in Diversity Project to Further its DEI Agenda
Better Collective is constantly looking to widen its scope to encompass DEI in its widest sense, and play a pivotal part in…
Better Collective Appoints Petra Zackrisson as SVP of Growth
Petra brings with her a range of valuable insights and learnings from the industry; most recently from her role as Chief Strategy…
Better Collective Enters into Commercial Partnership with Boston.com
Better Collective, the world’s leading sports betting media group, announces an innovative partnership with Boston.com, the leading digital destination for local news,…
Better Collective to Deliver Sports Betting Section for German Multichannel Sports Platform SPORT1
The world’s leading sports betting media group, Better Collective, has signed a long-term agreement with leading German sports platform SPORT1 to deliver…
Better Collective Partners with Chicago Tribune for Sports Betting News & Tips
Better Collective, the world-leading sports betting media group, announces an innovative partnership with The Chicago Tribune, the leading source of news and…
The Winners of Bookmaker Awards by Better Collective 2022 Announced
The Bookmaker Awards by Better Collective 2022 is honouring the best iGaming operators across various categories in four markets. Here is an…
Better Collective Partners Up with The Philadelphia Inquirer
The world-leading sports betting media group, Better Collective, signs a media partnership agreement with The Philadelphia Inquirer to deliver innovative technology and…
The Winners of the Better Collective Bookmaker Awards 2022 in Greece and Romania Announced
The best iGaming operators in Greece and Romania have been honoured at the Better Collective Bookmaker Awards 2022 show in Athens at…
Better Collective Appoints Munch-Jacobsgaard as Director of Investor Relations
Better Collective, a digital sports media group, has appointed Mikkel Munch-Jacobsgaard as Director of Investor Relations from June 1, 2022. Mikkel succeeds…
Better Collective Acquires Esports Brand Futbin for up to £87 Million
Better Collective, a leading digital sports media group, continues to expand within esports by acquiring Futbin and related domains, constituting world-leading esports…